Welcome to supershub.com
The Story of I.Shot & Millet Ricing
By Dr. Isam Sidig
The emergence of COVID-19 led to a global search for immune-boosting remedies rooted in nature. In Sudan, the Ministry of Health issued a national treatment protocol that included hibiscus and baobab—two ingredients celebrated for their high vitamin C content. However, as a long-time advocate and researcher of Sudan’s indigenous superfoods, I was surprised to see that Gum Arabic, known locally as Al-Manna and Talh, was absent from this protocol.
Gum Arabic, the exudate of Acacia trees found abundantly in the Sudanese Savanna, is the richest known natural source of prebiotic fiber—comprising over 85% of its dry weight. Prebiotics are essential food for probiotic bacteria that support immune function, digestion, and fiber metabolism. Remarkably, the only food richer in natural prebiotics is human breast milk.
As the founder of Savanna Ltd. (1993), I had already led several pioneering clinical studies in collaboration with distinguished Sudanese and international scientists. Together with Dr. Lamis Khaddam and others, we explored the use of Al-Manna for Sickle Cell Anemia, an autoimmune disease. With Dr. Rasha Abu Gasim, we extended these studies to diabetes. Under the brand name Safast, Al-Manna was also clinically tested for colon cancer in animals, in collaboration with Prof. Lang of Tuebingen University (Germany), Prof. Omayma Dahab, and Prof. Amal M. Saeed of the University of Khartoum.
Building on this body of research, I developed a unique nutritional formulation combining Al-Manna, Talh, and Baobab—three wholly natural and edible components native to Sudan’s unique savanna ecosystem. I co-founded a company called Savanna Life, where we processed these ingredients using my patented ZeroProcessing method, which preserves the natural integrity and nutritional profile of each component.
We named the resulting blend Savanna3in1—a groundbreaking fusion of two SuperFoods (Al-Manna & Talh) and one SuperFruit (Baobab). This innovative powder blend represents a harmonious convergence of nature, tradition, and science.
Encouraged by promising results and with the support of Dr. Lamis and Dr. Rasha, we proposed a clinical trial on the use of Al-Manna for COVID-19. Regrettably, the Sudanese Ministry of Health did not approve the study. Nonetheless, a preliminary study on Savanna3in1 was later conducted by Prof. Omayma Sabir in collaboration with Dr. Ahmed Rashma at a Malaysian university. Dr. Rashma published the findings after the pandemic subsided.
Initially distributed through two pharmacies in Khartoum as a trial, we had planned to expand Savanna3in1’s availability to supermarkets following the Ramadan fasting season. However, the outbreak of civil war on April 15, 2023, abruptly halted all operations. I was forced to flee Sudan—alongside nearly half the population—and leave behind our manufacturing facilities and inventory of Savanna3in1 along with thirteen other products derived from Sudan’s Five Immunity & Digestion Supers:
- SuperFoods: Al-Manna & Talh
- SuperFruit: Baobab
- SuperCereal: Millet
- SuperHerb: Rahad Hibiscus
- SuperOil: Virgin Sesame Oil
The UK granted me refugee status, as it was the only country for which I held a five-year multiple-entry visa, unused for four years. I arrived in the UK with only a personal supply of Savanna3in1 and Savanna Millet. These two natural products—prepared as powder and flour—have remained my primary sources of nourishment for the past five years.
I remain proud to have been the first to introduce Sudan’s SuperFood (Al-Manna & Talh) into pharmacies and supermarkets as a prebiotic supplement as early as 2006, and later, to pioneer the inclusion of SuperCereal Millet in Sudanese supermarkets in 2020.
Now, in London, I am working on rebranding Savanna3in1 as a Healthy, Tasty, and Fast food solution—easy to consume, ethically produced, and completely free from UltraProcessing, unlike most contemporary food manufacturing methods. This also led to the concept of MilletRicing, a novel approach to millet preparation that preserves its nutritional integrity while making it more versatile and palatable.
My mission aligns strongly with public health priorities. The recent announcement by Diabetes UK—that one in five people in the UK suffers from diabetes—underscores the urgent need for preventive nutrition. I believe that the answer lies in sustainable, natural, and minimally processed foods. I strongly invite health-conscious investors and organizations to explore the Three-Super Combination of SuperFood, SuperCereal, and SuperFruit.
The Sudanese Savanna is the world’s only soil ecosystem capable of producing this powerful trio, and ZeroProcessing is the only method that preserves their health benefits without compromising environmental sustainability.
My work is inspired by a concept I call "OneNess" of Food, rooted in the Qur’anic philosophy of Tayyib (pure, wholesome food), and affirmed by references in the Bible and Torah—particularly in the case of Al-Manna, which has been recognized across faiths as a divine food.
In 2019, I met Mr. Michael from Canada at a conference in Dubai. He strongly encouraged me to document this vision and supported the creation of an educational platform called SupersHub.com, featuring the Rhino logo—a symbol of strength and resilience, and once the national emblem of Sudan before decades of environmental degradation and agricultural sabotage.
Today, the Sudanese savanna, once home to flourishing forests of SuperFruits and SuperFoods, lies endangered. Millet, the gluten-free SuperCereal that once sustained millions, has been largely replaced by wheat as part of what I believe is a “Savage Wheat Trap”—an industrial conspiracy that continues to displace traditional, healthy diets.
As I continue my journey from Khartoum to London, I carry with me the vision of reviving indigenous nutrition, empowering global health, and restoring dignity to displaced communities through food sovereignty and scientific innovation.
Savanna SuperFoods-Find Health & Longevity
Dr. Isam Sidig Urgent Call for Humanitarian Assistance
Dear Friends and Supporters, We are reaching out with an urgent plea for humanitarian assistance in both cash and kind. The people of Sudan are facing an unprecedented crisis, with 25 million individuals currently suffering from hunger, famine, starvation, and the devastating impacts of floods. The situation is dire, and immediate action is required to save lives. We are specifically requesting donations of gum arabic and millet seeds. These items are crucial for several reasons:
1. Gum Arabic and Millet Seeds: Millet seeds can be boiled like rice, requiring minimal fuel for cooking. They can also be ground into flour to make bread. Gum arabic does not require any processing, making it an ideal food source in these challenging times.
2. Simplicity and Efficiency: Given that many factories and bakeries have been vandalized, these food items are essential as they do not rely on complex processing or extensive resources to prepare.
3. Universal Food: Gum arabic and millet are versatile and nutritious foods that can sustain both the poor and the rich. They are truly "Oneness" foods that can unite and nourish the entire population.
In addition to requesting these donations, we are calling for a global embargo on the export of gum arabic and millet from Sudan until the end of 2025. This measure is necessary to ensure that these vital resources remain within the country to support the starving population. The warring parties in Sudan show no intention of halting this devastating conflict, which we refer to as the "Apathy War." It is up to the people of Sudan, not their partisan politicians or the outside world, to save their country. By relying on gum arabic and millet, the Sudanese people can demonstrate to the world how these "InnerFuels" can combat lifestyle diseases and sustain life in the face of adversity. We must act now to save the lives of millions. Your support and generosity can make a significant difference in this critical time. Thank you for your attention and assistance. Sincerely, Dr. Isam Sidig
SupersHub Inc. was founded by Dr. Isam Sidig, a distinguished Sudanese scientist and entrepreneur, renowned for his pioneering work in the field of Gum Arabic processing. Dr. Sidig holds a PhD from the University of Manchester, UK, and is widely recognized as the "Godfather of Gum Arabic."
As the first to introduce ZeroFoodProcessing techniques for Gum Arabic, Dr. Sidig revolutionized the industry by transforming it into natural prebiotic powder, unlocking new avenues for its utilization. His visionary leadership has propelled Supershub Inc. to the forefront of innovation in natural dietary supplements.
Sudan, the home country of Dr. Sidig, boasts an unparalleled abundance of natural resources, hosting approximately 96% of the world's forest reserves of Acacia Senegal, known as Gum Arabic Manna in religious scriptures. Additionally, it encompasses around 80% of Acacia Seyal forests, referred to as Gum Arabic Talha in the Quran.
Dr. Sidig's journey in advocating for domestic Gum Arabic processing began in 1989 with the establishment of a public company named Investment House. Despite the immense potential of the project in job creation and foreign earnings, the government's reluctance to provide necessary concessions prompted Dr. Sidig to relocate to London, UK.
After 28 years, fueled by unwavering determination, Dr. Sidig resurrected his vision by conceptualizing Supershub Inc. Yet, the resurgence of conflict thwarted his aspirations, leading him back to London in May 2023. Undeterred by challenges, Dr. Sidig resolved to establish the company in the UK, with aspirations to resume Gum Arabic processing operations within Sudan's forest belt once peace is restored.
SupersHub Inc. remains committed to advancing Dr. Sidig's legacy by harnessing cutting-edge technologies and fostering sustainable development within Sudan and beyond. Through strategic partnerships and innovative solutions, we aspire to empower local communities and contribute to the socioeconomic prosperity of the regions we serve.
The 7 "Supers”
1. SuperFood (Gum Arabic)
2. SuperCereal (Savanna Millet)
3. SuperFruit (Baobab)
4. SupersOil (Sesame)
5. SuperHerb (Savanna Rahad Hibiscus)
6. SuperFuel(Sweet Sorghum)
7. SuperMountain (Jebel Marra where Adam & Eve exiled)
Currently in London
Dr. Isam Sidig, amidst the challenges posed by the ongoing conflict in Sudan, has made the strategic decision to relocate to London, United Kingdom. His primary objective is to streamline the operational activities of Supershub Inc., ensuring meticulous planning and organization to facilitate Sudan's revitalization and foster unity through transformative initiatives. With a vision firmly rooted in the advancement of his homeland, Dr. Isam Sidig aspires to spearhead projects that contribute to Sudan's reconstruction and serve as catalysts for societal cohesion. Central to his ambitions is the establishment of a franchise café concept that transcends conventional boundaries, offering an innovative platform for individuals to access wholesome meals and beverages while adhering to stringent dietary preferences. The envisioned franchise café will revolutionize the dining experience by providing an array of takeaway options meticulously curated to align with contemporary dietary trends and preferences. Each offering will boast a distinctive profile, characterized by being Gluten-Free, Sugar-Free, Caffeine-Free, and Wheat-Free, catering to individuals with diverse dietary requirements and health-conscious lifestyles. Furthermore, Dr. Isam Sidig envisions the franchise café as a hub for culinary exploration, empowering patrons to engage in the culinary process through the acquisition of high-quality ingredients for Do-It-Yourself (DIY) creations. By fostering a culture of culinary creativity and experimentation, the café aims to foster a sense of community while promoting individual autonomy in crafting personalized culinary experiences.Through his entrepreneurial endeavors, Dr. Isam Sidig seeks to not only revolutionize the gastronomic landscape but also pave the way for economic empowerment and social cohesion in Sudan. By leveraging his expertise and passion for innovation, he endeavors to create a lasting impact that transcends geographical boundaries, ushering in a new era of progress and prosperity for his beloved homeland.
Gum Arabic Harvesting
The harvesting process of Hand Picked Selected (HPS) Hashab involves a meticulous and labor-intensive approach aimed at selecting only the highest quality gum arabic. This grade of Hashab is renowned for its pristine quality, characterized by its cleanliness, light color, and large nodules or tears.
The process begins with skilled harvesters carefully inspecting the Acacia trees to identify the optimal gum arabic exudate. This involves examining the trees for signs of exudation, such as resinous tears or nodules that have formed on the bark. Once identified, the gum arabic is delicately extracted from the tree using specialized tools to minimize damage to the surrounding bark and ensure sustainability.
After extraction, the gum arabic is subjected to a rigorous hand-picking process to remove any impurities or foreign matter. Skilled workers meticulously inspect each piece of gum arabic, ensuring that only the highest quality nodules or tears are selected for further processing. Any debris, twigs, or other impurities are carefully removed, resulting in a pristine and pure product.
Once the hand-picking process is complete, the HPS Hashab is carefully collected and prepared for packaging. It is typically packaged in specialized containers or bags that preserve its quality and protect it from external contaminants.
Overall, the harvesting process of Hand Picked Selected (HPS) Hashab exemplifies a commitment to quality and purity, ensuring that only the finest gum arabic is selected for use in various applications across industries such as food, pharmaceuticals, and cosmetics.
About SupersHub
SupersHub inc. a company that produces natural nutritional and therapeutic products from the savanna region of Africa.
• SupersHub inc. was founded by Dr. Isam Sidig, a Sudanese scientist and entrepreneur, who has a PhD in from the University of Khartoum and known as the Godfather of Gum Arabic.
• SupersHub inc. aims to fight lifestyle diseases, global warming, and poverty by using zero food processing patents (ZFP), which preserve the nutritional and therapeutic characteristics of their natural savanna products, such as baobab, millet, hibiscus, and sesame.
• SupersHub inc. also guarantees fair food and trade by using mini-factories, which are small-scale production units that can be operated by local communities, creating jobs and income for the rural poor.
• SupersHub inc. has a range of products that target different health and wellness needs, such as prebiotics, probiotics, antioxidants, vitamins, minerals, fiber, and anti-inflammatory agents. Some of their products are:
⦁ NatPre-C/PrebioM: A prebiotic powder made from baobab fruit pulp, which helps with irritable bowel syndrome (IBS) constipation, reflux, gases, diabetes, and obesity.
⦁ NatPre-D/PrebioT: A prebiotic and probiotic powder made from baobab fruit pulp and yogurt culture, which helps with IBS diarrhea, children immunity, inflammatory bowel disease (IBD) Crohn's, inflammatory diseases, and sport nutrition.
⦁ PrevitC: A vitamin C rich prebiotic powder made from a blend of baobab fruit pulp and acerola cherry, which acts as a strong antioxidant and sport energizer.
⦁ Savanna Millet: A gluten-free millet flour, which is useful for wheat allergy, diabetes, obesity, IBS, and impotency.
⦁ Savanna Rahad Hibiscus: A hibiscus tea, which helps to reduce blood pressure and cholesterol levels.
⦁ Previtzema: An eczema skincare powder made from baobab fruit pulp, which helps to soothe and heal the skin.
⦁ Prebabe: A baby rash powder made from baobab fruit pulp, which helps to prevent and treat diaper rash.
⦁ Savanna Coffee, Sesame, and Baobab Oils: These products are still under development, but they are expected to offer various benefits, such as enhancing the flavor and aroma of coffee, providing healthy fats and antioxidants from sesame, and moisturizing and nourishing the skin and hair from baobab.supershub.com is a new platform that aims to revolutionize the way people learn and share knowledge. Our mission is to create a community of lifelong learners who are passionate about exploring new ideas and expanding their horizons.
Vision: At The SupersHub Incorporation, our vision extends far beyond conventional business aspirations. We envision a world where our innovative approach to creating sustainable and health-focused products plays a pivotal role in addressing three critical global challenges: unemployment, lifestyle diseases, and global warming.
Combating Unemployment: In many regions around the world, unemployment remains a pressing issue, particularly among youth, women, and marginalized communities. We aim to combat this challenge by establishing small-scale, labor-intensive factories in various locations. These factories will not only produce our high-quality products but also create job opportunities for local communities, providing them with stable employment and economic empowerment.
Fighting Lifestyle Diseases: The rise of lifestyle diseases, such as obesity, diabetes, and cardiovascular conditions, poses a significant threat to public health worldwide. Our commitment to producing health-focused products, rich in essential nutrients and prebiotics, aims to contribute to a healthier population. By promoting better nutrition and digestive health, we strive to combat lifestyle diseases and enhance overall well-being.
Addressing Global Warming: Global warming and climate change are urgent issues that require immediate attention and action. We recognize the importance of adopting sustainable practices to mitigate our environmental impact. Through our use of green energy sources, such as locally available Sweet Sorghum, and our commitment to reforestation efforts, we aim to minimize our carbon footprint and contribute to the fight against global warming.
In summary, our vision at The SupersHub Incorporation is not only to build a successful business but also to make a meaningful and lasting impact on society and the environment. By addressing key global challenges, we strive to create a brighter and more sustainable future for generations to come.
The products that Savna Company plans to assign to the Super Company under its incorporation are pharmaceutical products specifically sold through pharmacies. These products are manufactured in Sudan and are aimed at addressing various health concerns. Here is a detailed overview of the products:
1. Prebiotic Soft Powder (Multiple Variants): These soft, portable powders are designed for convenient application to various areas of the body, including wounds, burns, sinuses, foot fungi, dry skin, and eyeliner. They are formulated with prebiotic ingredients to promote healing and overall skin health. Each variant serves a specific purpose, providing targeted relief and support.
2. Prebiotic Powder for Oral Care: This soft, mobile powder is designed to be sprayed on the teeth before and after eating. It contains prebiotic agents that promote dental health and support oral hygiene.
3. Natural Prebiotic Powder for Internal Use: This fragrant powder is intended for internal consumption, providing prebiotic benefits to support digestive health. It comes in a convenient powdered form for easy consumption.
4. SuperCereal (Savanna Millet Flour): This product is a naturally gluten-free millet flour, known for its nutritional benefits. The SuperCereal is produced using 30 small mills, employing a zero manufacturing process. It is supported by a capital investment of $4 million for experimentation, with the potential to establish a separate SuperCereal company under the control of the SupersHub Company.
5. Superfuel (Ancolip) Power Stations: These power stations utilize superfuel (Ancolip) as an alternative energy source. The project involves the establishment of four 1-megawatt power stations, supported by a $2 million investment for experimentation. Similar to the Supercereal project, there is potential to establish a separate superfuel company under the control of the Super Company based on the success of the experiment.
These pharmaceutical products are backed by eight clinical studies conducted to validate their efficacy in addressing contemporary diseases. The studies have been published internationally and provide scientific evidence supporting the effectiveness of the products. The incorporation of these products into the Super Company's portfolio aligns with its mission to develop sustainable and health-focused solutions for global markets.
SuperHerb (Savanna Rahad Full Hibiscus Flowers)
In the region of Rahad Kordofan in Sudan, the soil boasts an exceptional richness in magnesium, a vital mineral known for its numerous health benefits. Renowned for its capacity to regulate blood pressure levels, magnesium plays a pivotal role in cardiovascular health by promoting the relaxation of blood vessels, thereby aiding in the reduction of hypertension. Furthermore, the ingestion of magnesium-rich foods offers a sense of relaxation and rejuvenation, contributing to overall well-being.
The unique agricultural practices employed in this region ensure the preservation of the natural integrity and nutritional value of the harvested produce. Utilizing a methodology that emphasizes traditional techniques, the cultivation and processing of magnesium-rich crops adhere to a stringent ZeroFoodProcessing patent. This approach underscores a commitment to maintaining the purity and efficacy of the final product.
Harvested under specific conditions, including rain-fed irrigation to enhance soil fertility and sundrying methods to preserve nutritional content, the crops are meticulously hand-cut and hand-packed. This labor-intensive process ensures the preservation of the inherent properties of magnesium-rich produce, guaranteeing optimal health benefits for consumers.
Hibiscus For Your Healthy Living
SuperHerb, specifically the Savanna Rahad Full Hibiscus Flowers, represents a remarkable botanical treasure found in the fertile lands of the Rahad region in Sudan. These full hibiscus flowers, cultivated amidst the pristine environment of the Savanna, boast a plethora of health-promoting properties and culinary versatility.
Rich in antioxidants, vitamins, and minerals, the Savanna Rahad Full Hibiscus Flowers offer a spectrum of health benefits. They are particularly renowned for their ability to promote cardiovascular health by helping to regulate blood pressure and cholesterol levels. Additionally, their antioxidant properties contribute to overall immune support and may aid in combating oxidative stress.
In culinary applications, these vibrant flowers lend themselves to a myriad of culinary creations. From refreshing herbal teas to flavorful infusions, the Savanna Rahad Full Hibiscus Flowers impart a delightful tartness and floral aroma to beverages. They can also be incorporated into culinary recipes, adding a unique twist to salads, desserts, and savory dishes.
Sourced from the Rahad region's pristine Savanna, these SuperHerb flowers undergo meticulous harvesting and processing to preserve their natural integrity and potency. With a commitment to quality and sustainability, the cultivation and harvesting of the Savanna Rahad Full Hibiscus Flowers adhere to stringent standards, ensuring a premium botanical product that encapsulates the essence of the Savanna's bounty.
Community Renewal
Working in Sudan with local farmers and inhabitants for growing Acacia trees and harvesting gum arabic involves several key steps and considerations to ensure a successful and sustainable partnership:
1. Community Engagement: Engage with local communities and farmers to understand their needs, priorities, and traditional knowledge regarding agriculture and land management practices. Building trust and fostering open communication is essential for establishing a collaborative relationship.
2. Training and Education: Provide training and education programs to local farmers on sustainable farming practices, including proper tree planting, cultivation techniques, and gum arabic harvesting methods. This empowers farmers with the knowledge and skills needed to effectively manage Acacia tree plantations and maximize gum arabic yield.
3. Access to Resources: Ensure access to necessary resources such as high-quality seeds, seedlings, and agricultural inputs required for Acacia tree cultivation. Support farmers with access to tools, equipment, and infrastructure needed for planting, irrigation, and maintenance of tree plantations.
4. Land Management: Work closely with local communities to identify suitable land for Acacia tree cultivation, taking into account factors such as soil quality, water availability, and environmental sustainability. Implement land management practices that promote soil conservation, water retention, and biodiversity conservation.
5. Sustainable Cultivation Practices: Promote sustainable cultivation practices that minimize environmental impact and maximize gum arabic yield. This includes adopting agroforestry techniques, intercropping with other compatible crops, and implementing water-saving irrigation methods.
6. Capacity Building: Build the capacity of local farmers and communities to manage Acacia tree plantations and gum arabic harvesting operations independently. Provide ongoing training, technical assistance, and extension services to support farmers in optimizing tree growth, gum arabic extraction, and post-harvest processing.
7. Fair Trade Practices: Embrace fair trade principles and ensure fair compensation for local farmers and communities involved in Acacia tree cultivation and gum arabic harvesting. Establish transparent pricing mechanisms and fair trade partnerships to promote equitable economic benefits and empower local livelihoods.
8. Environmental Conservation: Prioritize environmental conservation and sustainable land use practices to protect natural ecosystems and biodiversity. Implement measures to mitigate deforestation, soil degradation, and habitat loss, while promoting reforestation and habitat restoration initiatives.
9. Research and Innovation: Collaborate with research institutions, agricultural experts, and local stakeholders to conduct research and innovation projects aimed at improving Acacia tree cultivation techniques, gum arabic quality, and value-added product development. Encourage the adoption of innovative technologies and best practices to enhance productivity and sustainability.
10. Long-Term Commitment: Foster a long-term commitment to sustainable development and community engagement, recognizing the importance of continuity and consistency in achieving meaningful impact. Establish partnerships based on mutual respect, shared goals, and ongoing collaboration to support the growth and resilience of local communities and ecosystems.